White vertical: insurance with GEO around the world and payment of 100 USD

If you want to receive payments of 100 USD from one affiliate program, then the insurance niche is perfect for this.

Since this is a white vertical, the risks of blocking are minimal, and working on creatives for the Advertising campaign is much easier.

Roman Bilityuk, Head of Marketing at EKTA Insurance Company, spoke in detail at the SalesDoubler webinar about quickly bringing traffic to insurance companies’ affiliate programs, choosing a suitable bundle, and deciding with a GEO.

HOW THE INSURANCE MARKET WORKS IN UKRAINE AND THE WORLD MARKET

The main CPA networks in insurance are the United States, as they have the most types of insurance and payment terms. We do not have so many types of insurance affiliate programs:

1. Life insurance.
2. Property insurance.
3. Cars insurance.
4. Travel insurance.

The classic payment model for insurers is a percentage of sales, as a flat rate is not profitable. Basically, most affiliate programs placed in CPA networks pay % of sales (RevShare). There are 2 options for EKTA insurance affiliate programs: CPS, when 25% of sales and CPA, when the fixed rate is 20 and 100 dollars.

Of course, it is more profitable to work for a percentage of sales than for a fixed salary since Americans pay for longer insurance, from which the percentage is higher. Further comparisons of verticals will be made with EKTA affiliate programs and not in general for the insurance niche.

COMPARISON OF AFFILIATE PROGRAMS TRAVEL INSURANCE WITH AFFILIATE PROGRAMS OF OTHER NICHES

For example, let’s consider which verticals are more profitable for bringing traffic.

Here’s what we can say about working with nutra-affiliate programs.

	Nutra	ЕКТА
Advertising accounts	Blocked	Without blocking
Payment	From 10 to 120 USD	From 20 to 100 USD
GEO	Limited	No limit
Approve	Various	100%
Supplies	Proxy, cesspool, domain,hosting, accounts, trackers,services, applications	Without Supplies
Funnels, Audience, Remarket	Difficult to implement	Work in a long audience
Competition	High	Low

Comparison of affiliate programs in the gambling and travel insurance niches of EKTA.

	Gambling	ЕКТА
Advertising accounts	Blocked	Without blocking
Payment	30 to 250 USD	From 20 to 100 USD
GEO	Limited	No limit
Approve	Various	100%
Supplies	Proxy, cesspool, domain,hosting, accounts, trackers,services, applications	Without Supplies
Funnels, Audience, Remarket	Difficult to implement	Work in a long audience
Competition	High	Low

Comparison of cryptocurrency and EKTA travel insurance.

	Cryptocurrency	ЕКТА
Advertising accounts	Blocked	Without blocking
Payment	From 300 to 1200 USD	From 20 to 100 USD
GEO	Limited	No limit
Approve	Various	100%
Supplies	Proxy, cesspool, domain,hosting, accounts, trackers,services	Without Supplies
Funnels, Audience, Remarket	Difficult to implement	Work in a long audience
Competition	High	Low

Who is the target audience, and how to work with it

All GEOs and traffic sources available to the Ukrainian affiliates can be conditionally divided into two groups, based on who exactly buys insurance:

1. CIS countries
2. Countries of Europe, Asia, USA, Canada.

Consider the features of these segments.

Audience from CIS countries

The audience from the first group is skeptical about insurance:

1. They do not believe in the benefits of services from insurance companies in principle. Historically, the belief has been formed in people’s minds that the insurance company will deceive in any case and not pay.
2. We are sure that it will not be easy or even impossible to get help even if necessary.
3. Take out insurance only when necessary bureaucratic. For example, if it is necessary to enter the country, and then they do not particularly study the conditions – they are guided only by the price.

The main triggers for making a decision are reviews and price.

As a rule, it is not important for people which company to buy insurance from. Practice shows that many do not even remember the names of companies because they do not plan to use their services.

In creatives, you have to put more pressure on fears. For example, the advertisement shows a young family who are going on vacation to Turkey. It is emphasized that during the trip, you can lose one of your relatives; therefore, it is better to arrange insurance in advance.

Audiences from other countries

The foreign audience has a culture of consumption of insurance products, so they do not need to tell, show and prove that people need a product.

Of course, this applies to developed countries.

Accordingly, the approach in creatives is soft and unobtrusive. Our company has a better affiliate program in terms of price and conditions than what they have in the country.

What GEOs and traffic sources are profitable to work with

At first sight, the most important question is which geo to upload to.

But Roman argues that such thinking is not entirely correct since you need to focus on some nuances and test different approaches.

It all depends on the country, target audience, scheme, funnel, logic and your imagination.

Different countries have their own peculiarities: for example, foreigners can get to Ukraine only if they have insurance from a Ukrainian company — you can put this information in the creatives.

Of the GEOs, the US, Canada, Germany, Turkey, the United Arab Emirates, and Saudi Arabia are currently the most active volume.

When choosing a traffic source, you should not worry because anyone is suitable. First of all, you should consider where exactly the main target audience is located.

Each source has features. For example, people go to Facebook mainly for entertainment, and no one is specifically looking for insurance there.

But in search engines (Google, for example), a warm target audience needs to buy a product here and now.

Traffic flow algorithm

The order of actions that follow when working with the source (for example, Facebook).

1. Segment the audience in detail before launching, “broad to wide” does not work.
2. Creative for each target audience.
3. Text for each target audience.
4. Detailed target for each target audience.

The results of the launches of the first Advertising Campaign

Observations on the behavior of the target audience from Google:

1. The average time to make a purchase decision is 3.5 hours.
2. If you work according to the classics of PPC. Only Google will work. (an example, with the key, buy travel insurance – geo England – clicks will be about 1000 UAH.)
3. It is necessary to look for approaches (an example with the keys “to the country”, with the Spaniards, Uman, events)

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