The EKTA Affiliate Program: Insurance Around the World
Published: 07.02.2022 Updated: 19.12.2023
The EKTA affiliate program is the best offer if you want to receive payments of 100 USD from one offer. The insurance niche is ideal for this. Since this is a white vertical, the risks of blocking are minimal, and working on creatives is much easier.
Roman Bilityuk, head of the marketing department of the EKTA insurance company, spoke in detail to SalesDoubler journalists about how to quickly start applying to insurance companies’ offers, select the appropriate connection, and decide region.
How the Insurance Market Works. EKTA Affiliate Program
- How the Insurance Market Works. EKTA Affiliate Program
- Comparison of EKTA Affiliate Program With Other Niches
- Who is the target audience, and how to work with it
- Audience from CIS countries
- The main triggers for making a decision are reviews and price.
- What Regions and Traffic Sources are Profitable to Work With?
- Audiences from other countries
- Traffic flow algorithm
- EKTA Affiliate Program: Conclusion
The main CPA networks in insurance are in the United States, as they have the most types of insurance and payment terms. We do not have so many types of insurance affiliate programs:
- Life insurance.
- Property insurance.
- Cars insurance.
- Travel insurance.
The classic payment model for insurers is a percentage of sales, as a flat rate is not profitable. Basicaly, most affiliate programs placed in CPA networks pay % of sales (RevShare). There are 2 options for EKTA insurance affiliate program:
- CPS, when 25% of sales;
- CPA, when the fixed rate is 20 and 100 dollars.
Of course, it is more profitable to work for a percentage of sales than for a fixed salary since Americans pay for longer insurance, from which the percentage is higher. Further comparisons of verticals will be made with EKTA affiliate programs and not in general for the insurance niche.
Comparison of EKTA Affiliate Program With Other Niches
For example, let’s look at which verticals are more profitable to invest in. Many people believe that driving traffic to gray niches is more profitable, but using the example of the EKTA affiliate program, we will prove that this is not quite right conclusion.
EKTA affiliate program vs Nutra affiliate program.
Nutra | ЕКТА | |
Advertising accounts | Blocked | Without blocking |
Payment | From 10 to 120 USD | From 20 to 100 USD |
GEO | Limited | No limit |
Approve | Various | 100% |
Supplies | Proxy, cesspool, domain, hosting, accounts, trackers, services, applications | Without Supplies |
Funnels, Audience, Remarket | Difficult to implement | Work in a long audience |
Competition | High | Low |
EKTA affiliate program vs gambling affiliate program:
Gambling | ЕКТА | |
Advertising accounts | Blocked | Without blocking |
Payment | 30 to 250 USD | From 20 to 100 USD |
GEO | Limited | No limit |
Approve | Various | 100% |
Supplies | Proxy, cesspool, domain,hosting, accounts, trackers,services, applications | Without Supplies |
Funnels, Audience, Remarket | Difficult to implement | Work in a long audience |
Competition | High | Low |
EKTA affiliate program vs cryptocurrency affiliate program.
Cryptocurrency | ЕКТА | |
Advertising accounts | Blocked | Without blocking |
Payment | From 300 to 1200 USD | From 20 to 100 USD |
GEO | Limited | No limit |
Approve | Various | 100% |
Supplies | Proxy, cesspool, domain,hosting, accounts, trackers,services | Without Supplies |
Funnels, Audience, Remarket | Difficult to implement | Work in a long audience |
Competition | High | Low |
Who is the target audience, and how to work with it
All regions and traffic sources available to the Ukrainian affiliates can be conditionally divided into two groups, based on who exactly buys insurance:
- Commonwealth of Independent States (CIS countries);
- Countries of Europe, Asia, USA, Canada.
Audience from CIS countries
The audience from the first group is skeptical about insurance:
- They do not believe in the benefits of services from insurance companies in principle. Historically, the belief has been formed in people’s minds that the insurance company will deceive in any case and not pay.
- We are sure it will not be easy or even impossible to get help, even if necessary.
- Take out insurance only when necessary and bureaucratic. For example, if it is necessary to enter the country, they do not particularly study the conditions – they are guided only by the price.
The main triggers for making a decision are reviews and price.
As a rule, it is not important for people which company to buy insurance from. Practice shows that many do not even remember the names of companies because they do not plan to use their services.
In creatives, you have to put more pressure on fears. For example, the advertisement shows a young family who are going on vacation to Turkey. It is emphasized that during the trip, you can lose one of your relatives; therefore, it is better to arrange insurance in advance.
What Regions and Traffic Sources are Profitable to Work With?
At first sight, the most important question is which geo to upload to. But Roman argues that such thinking is not entirely correct since you need to focus on some nuances and test different approaches. It all depends on the country, target audience, scheme, funnel, logic and your imagination.
Different countries have their own peculiarities: for example, foreigners can get to Ukraine only if they have insurance from a Ukrainian company — you can put this information in the creatives. Of the GEOs, the US, Canada, Germany, Turkey, the United Arab Emirates, and Saudi Arabia are currently the most active volume.
When choosing a traffic source, you should not worry because anyone is suitable. First, you should consider where the main target audience is located. Each source has features. For example, people go to Facebook mainly for entertainment, and no one is specifically looking for insurance there. But in search engines (Google, for example), a warm target audience needs to buy a product here and now.
Audiences from other countries
The foreign audience has a culture of consumption of insurance products, so they do not need to tell, show and prove that people need a product. Of course, this applies to developed countries.
Accordingly, the approach in creatives is soft and unobtrusive. Our company has a better affiliate program regarding price and conditions than in the country.
Traffic flow algorithm
The order of actions that follow when working with the source (for example, Facebook).
- Segment the audience in detail before launching; “broad to wide” does not work.
- Creative for each target audience.
- Text for each target audience.
- Detailed target for each target audience.
Observations on the behavior of the target audience from Google:
- The average time to make a purchase decision is 3.5 hours.
- If you work according to the classics of PPC. Only Google will work. (For example, with the key, buy travel insurance – geo England – clicks will be about 1000 UAH.)
- It is necessary to look for approaches (an example with the keys “to the country”, with the Spaniards, Uman, events)
EKTA Affiliate Program: Conclusion
We hope that using the example of the EKTA affiliate program, we were able to prove that insurance is an excellent niche where an affiliate can safely make money. You can go to Burj because it is more common, and you are not afraid of account blocking. Yes, probably. If you work exclusively with Facebook, then it will be a little difficult for you, but if you are into Google advertising, then this vertical and the EKTA affiliate program are just for you.
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