Push Traffic. How it’s possible to drive profit?

Published: 30.09.2022    Updated: 17.09.2023

After scrolling the website of your favorite sneaker brand, you started flipping through page after page of your size without 100% readiness to buy something. “Oh, these sneakers are cool”, – you thought when you looked at the photo among thousands of others. The page loaded, but you disconnected and decided to have a coffee and answer someone in the messenger. When you returned, mother of glory, this particular pair of sneakers appeared in the little pop-up window — a small screen with a beautiful photo of sneakers and a promo code for a 10% discount. So, you had no choice but to buy this seventh pair of black sneakers. This is exactly what traffic from the “push” is. Let’s find out how it works.

Traffic from the "push" How it works

What happened?

Congratulations, you just reacted to a push notification or “pop-up”. From English word – pushing. This pop-up message helps a business sell its products and services by pushing them to the desired target action.

What is Push Traffic?

Push traffic is one of the types of online marketing techniques. This method involves sending messages (push notifications) to website or mobile app users who have signed up to receive notifications from specific sources or resources. The main purpose of push traffic is to get clicks on the alert when users touch or click on it to go to a website or mobile app.

Types of push traffic

Push traffic can be divided into two main types: mobile push traffic (notifications on mobile devices) and desktop push traffic (notifications on the computer desktop). Each of these types, of course, has its characteristics and advantages.

Mobile Push Traffic

More and more people use a smartphone as their main gadget. Many even stopped using computers altogether. So we can say that focusing on a mobile phone is more profitable. More than 50% of internet traffic is generated through mobile devices, so alerts must be optimized for small screens and mobile platforms.

The smartphone screen is more compact, and a person is more likely to see messages. Ignoring it will be more difficult, so the user will still have to click on the button.

Desktop Push Traffic:

Computer users often work with multiple windows and tabs at once, which can increase the likelihood that they will see push notifications. Desktop applications have more advanced functionality. So, you have a lot of opportunities to convey information about the product to the future lead.

Of course, the type of traffic should be chosen depending on the advertising campaign’s goals and the target audience’s characteristics. Often webmasters choose both options to increase profits.

Push Notifications Format

Usually, a push is a text file, but sometimes you can use images and videos to attract attention. It all depends on the target audience and the goals of the entire advertising campaign.

Push Traffic. How it's possible to drive profit?

The Nuances of Working with Push Notifications

At first glance, it seems that fur communication is simple. But there are some features of working with this type of traffic. You must understand that this is the shortest message possible and should be brief. The most important thing is information content. A person should understand the meaning in two seconds and want to follow the link.

  • short and succinct messages. One or two phrases should reveal the message you are trying to convey to the consumer.
  • clear message. A clear problem – a clear solution.
  • formulation of the user’s “pain”. Finding a problem for your target audience that your product solves will increase the chances of success.
  • call to action. Use phrases that motivate the user to follow the link: don’t miss it, click here, buy more here.
  • use of numbers. A discount is the best way to attract a lead. The date up to the “unique offer” is also a good move. This encourages the person to hurry up.
  • Right time. The main thing is to choose the best moments for push notifications and balance the notification frequency.

Pieces of Advice from Sales Doubler about Push Traffic

For “push” not to anger users, it is better to remember that this is not a simple site banner but a pop-up message for which the user may not be ready. Therefore, focusing on a specific affiliate program, you should determine the correct time for display. For example, if this is a dating site or food delivery, you need to show it in the evening; if these are loans, the daytime is better.

Traffic from the "push". How not to anger users

Creativity plays a significant role. To successfully push your lead in the right direction, you need to “sweat” a little. Put yourself in the place of the future leads. You get a push message on your phone screen in the middle of the game or while visiting an exciting site. Your actions? Will you want to remove it or be interested in the content as soon as possible? Of course, we want you to choose the second option.

Trying more than one visual makes sense, no matter how great creatives are. It is better to come up with many options for one of them to work.

The picture in push notifications is less critical. You will need to “play” with fonts and text. When working with this message, remember that “brevity is the sister of talent.” You must “pack” your text into a few sentences and develop a selling headline. Don’t forget about emojis, which can give an emotional edge to the message even for users who are not going to read it.

Creative in "push"

Do not forget that now people use different gadgets: laptops, tablets, and smartphones. All of them need at least one visual format because the screen of a laptop and a smartphone has different screen measurements, and as a maximum, they set different bids (bid). Therefore, dividing the advertising campaign into computer and mobile-type is better.

Gagets formats

CTR, the ratio of clicks to impressions, will help you evaluate the effectiveness of your Push messages. It would seem that some messages will annoy users, but some will bring real gold in skillful hands.

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