Credit Plus Affiliate Program – Admiral of “Race of the Unbreakables” Promotion from SalesDoubler

Our regatta “Race of the Unbreakables” continues, and we decided to tell you how our Admirals kept their course during Covid and all-out war. So SalesDoubler talked to Credit Plus, and here’s what they found out.

Credit Plus Affiliate Program Takes Part in the Super Promotion of the SD – “Race of the Unbreakables”

Credit Plus – is an easy online loan service. One of the best financial companies in Ukraine, which has been on the market for more than six years. Issued more than 3,5 million loans for more than 800 thousand clients. The company is part of an international group with experience in successful work in different countries of Europe.

Winner of FinAwards 2022 in the following categories: “Resistant microfinance organization” and “Best CEO of a microfinance organization”, which was personally received by the company’s director Volodimir Dovgal.

Credit Plus title holder of:

• «Choice of  the Country 2020»
• «Choice of  the Country 2021»
• «The Best CPA-offer 2020»
• «The Best CPA-offer 2021»

Credit Plus was the first in Ukraine, with the support of UBCH (Ukrainian Bureau of Credit Histories), who started cooperation with Visa to introduce a new model for assessing the credit risks of its clients. Credit Plus risk management is based on a multi-level scoring system, the company’s know-how. The credit scoring system works based on complex algorithms in which dependency equations use more than 100 parameters that automatically determine each client’s risk level.

How Did Credit Plus Manage to Survive the Crisis?

We decided to chat with the admiral and ask a few questions. Today is not the best time in the country’s economy. Therefore, we decided to find out how the company survived the crisis.

Was there any anti-crisis plan at the beginning of 2019 when Covid came?

To organize remote work, we urgently had to solve the problem of purchasing additional equipment, for example, Wi-Fi adapters for connecting to the Internet and a full-fledged remote workplace. Another challenge was to ensure the protection of customer data in conditions of remote work. Considering that we work with documents, it was essential. But we have overcome all the difficulties.

How long did it take to overcome all the difficulties?

We solved all these problems within two days thanks to well-coordinated teamwork.

Wow, that sounds like an excellent job! And how did you survive at the beginning of the war?

Like most companies on the market, we temporarily stopped issuing loans to Ukrainians, but at the same time, we suspended the accrual of interest on current debts. We have retrained volunteer fighters: organized a kind of hub for humanitarian aid, where we worked on “full cycle support”: and studied what precisely needed our soldiers of the Armed Forces of Ukraine, territorial defense fighters, and injured Ukrainians.

We bought everything ourselves and delivered where it was required. We bought a car for the removal of victims of Russian aggression from the territory of the Kyiv region to Western Ukraine and the border with Poland. Also, we took people out of hot spots, including from the most challenging zone — the Bakhmut direction. Now and until our final victory, we will transfer money to the Armed Forces of Ukraine, charity, volunteering, and the purchase of medicines. We think this should be one of the prominent positions that business focuses their budget on because the war touched everyone.

Why the Credit Plus Affiliate Program Might be Interesting?

We asked the admiral himself about affiliate programs and found out why it is worth cooperating with this microcredit organization. Despite the fact that this is the flagship of the Ukrainian microcredit market, they still provide cool conditions for affiliates. Why is the Selfie Credit affiliate program the best choice?

Why you should choose Сredit Plus offers:

• high CR; 
• competitive payouts; 
• stable scoring;
• thanks to 24/7 work, applications are processed constantly; 
• Payout guarantee for affiliates. 

Honestly About the PDL UA Market

We decided to talk about the market, in general, to understand where we are going. We also decided to ask about plans for the future.

In your opinion, is the lending market gradually coming to life?

Yes, we started issuing loans to the population again in April, except for regional zones of active hostilities and temporarily occupied territories. This happened in stages, and this was preceded by a thorough check and updating of all business processes according to the current situation in the country. During March-April, there was practically no supply of microcredits. Companies began reopening in May and worked carefully with the most expensive product. With the advent of new statistics, companies have adapted their scoring models to the new conditions. As a result, you can see a trend towards lower interest rates. The attitude of customers to loans, for obvious reasons, is very cautious, and the primary trend is a decrease in the average loan size compared to the situation before 24 February.

What are the most difficult decisions you have made to keep your business going?

According to our estimates, the total losses on the loan portfolio of microcredit organizations at the beginning of May amounted to about 50% of the portfolios formed on February 24, which was catastrophic. In such conditions, our company has chosen a strategy of the most loyal attitude towards customers an clients’ loan restructuring. We decided to sacrifice profitability and allow customers to pay on the most loyal terms. As we see now, such a company policy was justified, and a large share of overdue loans was repaid.

What prospects do you see in the PDL market?

Directions for the development of the microcredit market will depend on regulatory requirements and access to the capital market. We are confident that if microcredit organizations expand their ability to attract resources and adequate regulatory requirements, we will see new technological products and new directions for developing credit institutions.

Credit Plus Affiliate Program: Where to Start?

Even if you are visiting our site for the first time, and you want to try yourself in arbitration and become an affiliate, it is very simple. If you are an experienced affiliate, then register on the site and start pouring with us, and if you are a beginner, then we have starting kits where you can find a lot of useful information and immerse yourself in the world of arbitration.

After registering in your personal account, you will find the “affiliate programs” tab, where you can find affiliate programs from our advertisers. Here you can find many useful tools that will help you drive traffic and earn money.

All these are verified partners and conscientious payers. Join the SalesDoubler team and choose your affiliate program and earn profit.

The Results of the Promotion And the Progress of the PDL Market in Ukraine

Promotions for us are not only the encouragement of affiliates, but also the development of the market in one or another vertical. Together we have improved the situation on the PDL market, which can be seen in the charts. Because the numbers don’t lie. So this is a victory not only for those who sailed these miles with us, but also for the microcredit market in Ukraine.

You can also look at the CR and eCPC metrics, which give a vivid picture. We are going through difficult times, but thanks to our affiliates, we see a significant improvement in the situation. We have already written about the market improvement in the article about the return of traffic to the PDL market. We think it will be interesting for you.

As you can see, the average eCPC is gradually increasing. From the incredibly low of 2.53 in July, we see February’s number of 21.16. We are sure that our promotion contributed to the achievement of this result.

Now let’s look at the average CR, where we also see an increase. In terms of percentage, these are not such big numbers, but the growth is already something, because until July you could see a decline.

We have rowed almost 300,000 miles together! Two hundred twenty-three affiliates participated in the campaign, and 51 passed the 300+ mile limit. We brought practically 70,000 first and 10,000 repeated loans to PDL UA admirals! You can read about the results of the campaign here. On February 28, we spent an online raffle of one million, as we promised. During the stream, СЕО of SalesDoubler Oleksander Boyko congratulated all the winners.

Even if you missed the promotion or simply didn’t win, we recommend to pour traffic to Credit Plus affiliate programs because this is a very promising microcredit organization, which is a powerful player in the PDL market in Ukraine.

Рegister and pour traffic with SalesDoubler!