How artificial intelligence helps affiliates?

Published: 09.02.2023    Updated: 11.09.2023

Today, artificial intelligence is the future. Every year it becomes smarter and can perform more and more tasks. Of course, artificial intelligence helps affiliates increase profits and set up a high-quality advertising campaign. So, first, let’s figure out what artificial intelligence, or AI, is for short.

“Artificial intelligence is the property of artificially intelligent systems to perform creative functions that are traditionally considered the prerogative of man”

Wikipedia
How artificial intelligence helps affiliates?

Fantasts began to describe the nature of artificial intelligence in the 20th century, but we are not sentimental. We want to look at this “miracle of technology” from the affiliate marketing perspective.

What is AI, and how does it work?

Artificial intelligence is a branch of computer science that focuses on creating programs and systems that detect mind-like abilities such as learning, language understanding, decision-making, environmental perception, and many others.

Modern AI is based on the idea of teaching computer systems on huge amounts of data. One key approach is machine learning, which allows computers to understand patterns in training data and then use that knowledge to solve similar problems. This field is wide with different approaches and methods, including neural networks, genetic algorithms, natural language processing, image processing, planning, robotics, and many others.

Different types of artificial intelligence

Artificial intelligence includes a variety of approaches and sub-sectors aimed at solving different problems. Of course, we will talk about how artificial intelligence helps affiliates, but first, you need to understand the types of artificial intelligence.

Machine Learning, ML

Uses algorithms to teach a computer system to perform tasks based on data.

Neural Networks, NN

This is a class of algorithms that simulate the work of neurons in the human brain. They are widely used for image processing, natural language processing, speech recognition, and many other tasks.

Natural Language Processing, NLP

In this case, it will be about raising the level of knowledge and building human resources with the help of computers. Includes such operations as machine translation, emotion analysis, film recognition and synthesis, and inclusion of information from texts.

Computer Vision

A field that studies the methods of analysis and understanding of images and videos by computers. Used for object recognition, face detection, and medical image analysis.

Speech Processing

Thus it is possible to analyze and synthesize, and this area concerns the analysis, synthesis, and recognition of audio data such as speech.

How Artificial Intelligence Helps Affiliates in Affiliate Marketing

Artificial intelligence is incredibly important for the work of an affiliate marketer. It helps streamline processes, provide robust analytics, and increase the effectiveness of advertising campaigns.

How Does Artificial Intelligence Help Affiliates?

  • Process automation can replace many routine tasks such as tracking sales, paying commissions, monitoring partner promotional materials, etc. AI can segment audiences based on their behavior and interests, helping to create more effective marketing campaigns.
  • Advertise Campaign optimization can analyze data and identify partners and channels that are delivering the best results. This will help focus efforts on the most beneficial partners and approaches.
  • Personalization allows you to create personalized offers for your audience, making your campaign more effective.
  • Analytics can process large amounts of data to help you make better decisions. Using data analytics, AI can help predict conversion rates for different partners and campaigns, analyze data from different partners, and bring it together into a single analytics system that makes monitoring and evaluating results easier.
Artificial Intelligence Helps Affiliates to earn money

AI can help improve the efficiency and effectiveness of affiliate marketing, reduce time and resource costs, and provide better insight into the business impact of an affiliate program.

AI in Traffic Arbitration and its Impact

Artificial intelligence plays an important role in traffic arbitration, where a large amount of data and speed of decision-making are key factors. Given the large amount of data and the complexity of arbitration tasks, AI can improve advertising strategies’ effectiveness and efficiency. However, it is important to remember that this process will be positive only if artificial intelligence is checked and corrected.

Why Can affiliates Use Artificial Intelligence?

Of course, you will say that search engines have been working with the help of AI for a hundred years. But analytics works on algorithms. Of course, but we are not talking about queries and analytics, but about manual work. Now artificial intelligence is learning to draw and write. And he’s making progress.

Creating a Beautiful Landing Page

Now there are many resources that allow you to come up with an appropriate name for your landing page „without bothering”, which is important for promotion since the name of your site should be “on the topic” of the advertised one.

Since AI is still at the stage of development, beta versions, and testing, many resources are free, which you should use.

Namelix. You can create a short corporate name using artificial intelligence here.

Fontjoy. The phrase “play around with fonts” causes a tick in the right eye not only for graphic designers but also for affiliates as well. The artificial intelligence of this site will suggest the best combination of fonts.

Artificial Intelligence Helps Affiliates fonts

Man Creative or Machine Creativity

There are a lot of discussions about this. Many people think that artificial intelligence is taking away “bread” from designers, but we are talking about a mercantile calculation. If it’s cheaper and faster, why not? Sometimes you need to create 3-4 creatives per day for tests. Brandmark and Looka are services where AI creates a logo and presents several options. Also, for example, the deepdreamgenerator neural network will help you create an original creative. We tried to make a banner for perfume advertising and this is what the program gave us:

Artificial Intelligence Helps Affiliates to create

Of course, the picture should be finalized after the program, but if you have minimal knowledge of Photoshop, then this is not a problem. Decide for yourself how beneficial it is for you personally.

Artificial Intelligence or Copywriter?

There are more questions with the texts. This is a completely new direction. After all, artificial intelligence is, after all, a machine, not a person, and complex sentences are too complex for him. Currently, AI is being used more in chatbots. But there is Copi.ai, which creates “selling” advertising texts. Of course, you will have to correct the text, insert a link and add momentum, but this can make the task of writing text from scratch easier. Copi.ai is a paid service, but a free trial is fine for testing purposes.

Another interesting resource that uses artificial intelligence to create texts is Shortlyai. But it is more interesting for journalists or novelists because it focuses on writing short stories or novels. But maybe it will be useful for you for good reviews.

A very good jasper.ai service that combines texts, creatives and analytics. This program is designed specifically for online marketing and can help you.

Separately, the GTP chat should be noted. This is a really simple and convenient program for writing content plans or posts for social networks. We would not recommend using this program for writing large and meaningful texts because there will be many inaccuracies and, possibly, even errors.

Artificial Intelligence Helps Affiliates in SEO Optimization

Artificial intelligence SEO is becoming a more and more convenient tool to improve your search engine rankings. AI can help automate and optimize many aspects of the SEO process, allowing you to engage your audience more effectively and even increase organic traffic. Artificial intelligence can make the SEO process more efficient, automate routine tasks, and provide insights to make better decisions.

  • Keyword Analysis can automatically analyze the competition and popularity of keywords to help you choose the best keywords for content optimization.
  • Content optimization can recommend the optimal amount of keywords in the text and the structure of headings and subheadings to improve readability and search visibility.
  • Analysis of search engine algorithm changes can follow search engine algorithm updates and recommend changes in SEO strategy.
  • Competitor analysis will help you monitor competitors’ SEO strategies and recommend actions to improve the effectiveness of advertising campaigns.
  • Meta tag and description generation can automatically generate optimal meta tags and meta descriptions for each page, improving search results’ appearance.
  • Image analysis and recommendations can recommend image optimization to reduce page load and improve site speed.
Artificial Intelligence Helps Affiliates in SEO Optimization

So which programs should you use first? So to say “must have” for affiliates. All these applications are known to you. In fact, they began the rise of AI as a whole era of networking.

  • Google Ads 

The program has built-in machine learning features to help you optimize your ad campaigns based on results data. You can use automatic keyword selection, automatic budget optimization, and other tools to improve your advertising strategy.

  • Facebook Ads

The Facebook Ads platform has artificial intelligence features to optimize campaigns. You can use automatic ad variation testing, automatic goal budgeting, and it’s very easy to select your target audience. Of course, this platform is ideal for promoting goods and services in social networks.

  • Microsoft Advertising  (Bing Ads)

Like Google Ads, Microsoft Advertising provides automatic keyword selection, automatic optimization, and AI-powered data analysis. In general, each affiliate must choose the program that will be convenient for him.

  • Adobe Advertising Cloud

This platform uses artificial intelligence to recommend campaign optimization, analyze data, and predict results.

  • Kenshoo

This tool uses AI to manage and optimize ad campaigns across platforms like Google, Facebook, Amazon.

Failed Examples of AI in Marketing

Of course, AI is very useful for marketers, and it is simply necessary for online advertising. Knowledge of different programs can facilitate the work of an arbitrator. But we must remember that this is still a computer that does not have the ability to completely replace a person. The idea that you will write about your product and AI will do an incredible advertising campaign for you is wrong. To reassure you of this, we have compiled some examples of horrific ads that were completely made by AI, or not verified by a human.

Pizzeria Video Advertising

Perhaps the most popular failure was the commercial created entirely by artificial intelligence.

Pepperoni Hug Spot - AI Made TV Commercial

GPT4 wrote the script, Midjourney selected the pictures, and Runway Gen2 selected the video. SOUNDRAW AI Music Graphics generate the music we hear. The voiceover is also not a real person. It was not without the use of Eleven Labs.

Twitter bot insulted the subscribers

In 2016, Microsoft launched a bot called Tay, which was supposed to learn how to communicate with subscribers on the Twitter platform. However, due to a control mismatch, the bot quickly began expressing offensive, racist, and inappropriate language. After that, the bot was removed, and Microsoft publicly apologized to Twitter users.

Artificial Intelligence create problems

Amazon’s Recruitment Algorithm 

In 2018, Amazon developed an automated employee selection algorithm. However, it turned out that the algorithm was more likely to choose men. This resulted from the algorithm studying samples from previous years, where most employees were male. This is a minor bug in the program, which was most likely a missing sentence in the code, resulting in a disaster for the HR company.

Target’s Pregnancy Prediction Algorithm

In 2012, Target developed an algorithm to predict pregnancy based on their shopping behavior. The algorithm turned out to be quite accurate, but it raised concerns from some clients due to a breach of confidentiality.

These are “loud” cases, but how many “blunders” do we see on creatives, in articles and posts on social networks? As you can see, AI cannot make full-fledged advertising. Still, marketing is all about creativity and a different approach, so relying entirely on artificial intelligence is bad.

How Artificial Intelligence Helps Affiliates to Create a Content Plan for Social Media Networks?

Of course, the use of new technologies is simply necessary. After all, if we do not take advantage of the new, we will not be able to develop. A very simple and effective idea for using AI in marketing is creating social media content plans. This does not mean that the SMM manager remains without work. Texts for posts should be written independently or carefully checked by the robot. But if you run out of ideas and need to make a content plan quickly, GTP chat is the best choice. We specifically approached him, and we really liked the list of posts.

Artificial Intelligence Helps Affiliates to Create a Content Plan

As you can see, here is a fairly detailed plan for an electronics store, tied to certain dates and events and thought out on a special topic.

But once again, we emphasize! Everything AI does must be checked not to spoil the entire advertising campaign. Remember that this is a computer, not a real person. He does not have absolutely accurate knowledge in a particular area.

There are many other AIs for writing texts and creating posts for social networks, but in our opinion, the GTP chat is one of the more advanced options.

Launch and Analytics of Advertising Campaigns 

Almost all programs used for analytics, one way or another, have the foundations of artificial intelligence. Maybe you just haven’t thought about it. What do we do to launch an advertising campaign?

  • We create content
  • Setting up an advertising campaign
  • We launch an advertising campaign
  • We test and analyze the advertising campaign

You can use artificial intelligence programs to reduce work for all these items. We already wrote about content creation above, and now let’s talk about customization analytics.

What AI programs can help you set up and analyze an advertising campaign?

Google Ads will help you select keywords, predict and set budgets, and optimize your target audience automatically.

Facebook Ads Manager will help set up targeting, choose an audience, and optimize advertising campaigns.

Microsoft Advertising (Bing Ads) – analogue of Google Ads for advertising on the Bing search engine.

Adobe Advertising Cloud – a platform that allows you to set up and optimize advertising campaigns and provides analytical tools.

Artificial intelligence Helps Affiliates in Competitor Analysis

As a rule, affiliates do not sell their goods and services but the products of advertisers and conduct not one advertising campaign but several. Therefore, you often need to work with completely different target audiences. To “understand” the product, you need to analyze the competitors. Some programs that use artificial intelligence can also help you with this.

SEMrush offers a suite of competitor analysis tools, including keyword, ad, organic search and more.

SEMrush offers a suite of competitor analysis tools, including keyword

Ahrefs will help you analyze competitor backlinks, keywords, rankings and other metrics to help build your SEO strategy.

Ahrefs will help you analyze competitor backlinks

SimilarWeb provides information about competitive websites’ traffic and traffic sources, helping to understand their popularity and audience.

SimilarWeb provides information about competitive websites' traffic

SpyFu – a program that analyzes competitive keywords, ads, and other aspects of paid search.

SpyFu – a program that analyzes competitive keywords

Kompyte is a platform that specializes in monitoring and analyzing the activities of competitors in various aspects of marketing.

Crayon helps you keep track of competitors’ websites and analyze their promotions and strategies.

AdGooroo is a program that helps you analyze your competitors’ advertising campaigns, their keywords, and ads.

Brandwatch uses social media and social media analytics to analyze audience biases and reactions to competitors.

Artificial intelligence Helps Affiliates in Audience Analysis

Even when we have great creative and know our competitors, we should start to understand the target audience. Of course, you can work out this information manually, but affiliates have been using it daily for many years. These programs have a share of artificial intelligence and analyze incredible data.

Programs that can help traffic arbitrators analyze their target audience and understand user behavior.

Google Analytics. It is one of the most popular traffic analysis tools. Artificial intelligence can use Google Analytics data to determine audience demographics, traffic sources, site behavior, and more. This is one of the largest and most effective programs for affiliates. Here you can find statistics of any parameter that you may need for quality work with traffic.

Google Analytics. It is one of the most popular traffic analysis tools.

Adobe Analytics. This tool is quite similar to Google Analytics, giving a detailed analysis of website visitors, including their interests, behavior and other parameters.

Adobe Analytics. This tool is quite similar to Google Analytics

Mixpanel – a program that analyzes the interaction of users with a product or service, determines the steps at which users stop and suggests ways to optimize.

Mixpanel – a program that analyzes the interaction of users with a product or service

IBM Watson Customer Experience Analytics – the program helps to analyze user behavior on the website, determine the main ways of interaction and identify opportunities to improve the user experience.

All of these programs help collect, analyze and interpret user behavior data. Artificial intelligence, in turn, can identify patterns, dependencies and trends to help you better understand your audience and make more informed decisions in setting up an advertising campaign and creating creative.

How Artificial Intelligence Helps Affiliates. List of Interesting AI Services

For an arbitrator, it is very important to analyze the array of information available in his pool. Therefore, dozens of cool programs will really help you drive quality traffic and artificial intelligence helps affiliates to earn money. We have compiled a list of useful ones to make your life easier. Perhaps we can surprise you and tell you about a few that you did not know.

Artificial intelligence helps affiliates

Adspy – service for the analysis of advertising campaigns in social networks. It helps identify successful ads and campaigns, which can be helpful for affiliates to find potentially profitable traffic sources.

Voluum – the platform for tracking and optimizing advertising campaigns It allows affiliates to track conversions, analyze data and make changes to improve the return on advertising spend.

Affise  – an affiliate marketing management platform that can be useful for arbitrageurs cooperating with affiliates to get traffic.

Zeropark – the platform for buying traffic through push and pop-up ads. It provides the ability to analyze data and optimize campaigns.

AdPlexity – the service allows affiliates to analyze and monitor advertising campaigns on different platforms.

AdMobiSpy – a tool for analyzing advertising campaigns in a mobile application.

AdScale – the platform for automated optimization of advertising campaigns on different platforms.

Revealbot – The tool allows you to automate and optimize Facebook and Instagram advertising campaigns using artificial intelligence.

It is important to note that before using any tool or platform, you should carefully study its capabilities and ensure that it meets your needs. To avoid wasting time and money.

Where are Neural Networks Used in Arbitration?

I would like to talk separately about neural networks. At first glance, it seems that AI on a neural network is one and the same. But there is a certain difference. Artificial intelligence can “think” on its own, while the neural network works according to algorithms and does not have “machine creativity”. Let’s talk about the practical use of neural networks in online marketing. Neural networks help affiliates use data more efficiently, analyze a large amount of information and make informed decisions that bring profit.

Neural networks can be used to analyze large amounts of data from different traffic sources to identify trends, find correlations, and predict changes in traffic. This helps affiliates make more informed decisions and optimize their strategy.

Neural networks can help to automatically segment the audience according to various parameters, such as interests, behavior, and geographic location. This allows affiliates to fine-tune their campaigns and promotional materials for each consumer group.

Neural networks can analyze data about users’ prior interactions with ads and predict what type of ad or product might be most attractive to a particular consumer.

Neural networks can be used to optimize creatives such as images, headlines, and ad text to get more attention and lower conversion costs.

Neural networks can help you automatically adjust campaign parameters such as budget, bidding, and targeting to maximize efficiency and return on ad spend.

Conclusions: How Artificial intelligence Helps Affiliates and Why it is Important for Making Money Online

As you can see, AI is developing by leaps and bounds and quite helps affiliates create graphic and text content. But it should be understood that this is not a creative person, but a machine that works according to certain algorithms. Therefore, you should check and control all the processes that you carry out through programs with artificial intelligence. But, despite this, it is necessary to use AI, because this is the future. Further, we will see more and more artificial intelligence not only in analytics and online resources, but also in everyday life. Artificial intelligence helps affiliates to earn money.

Good luck creating awesome content! Sign up, drive traffic with SalesDoubler, and remember that “Big goals are achievable”

SalesDoubler.pro content manager

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