Text formula. How do you fill out a landing page?

There are specific rules in copywriting, as in any other business. Let’s call this Text Formula. Of course, this is not mathematics, and there are no universal solutions here. However, we will still try to tell you about the four most common formulas for writing exciting text, which have proven their effectiveness more than once.

The emotional formula of the text – AIDA

AIDA is one of the most common formulas for writing text for landing pages. It is designed for emotion and sometimes spontaneity.

• Attention. Nice picture, bright color, and text that might interest the future lead. The main task is to attract the attention of the target audience. This can be done with a captivating headline, a strong image, or an introduction that sparks curiosity. The main thing here is to make the reader stop and pay attention to the text.
• Interest. Once you’ve captured the prospect’s attention, your next task is to keep the reader’s interest. Here, you tell more about the product, idea, or affiliate program using interesting facts, benefits, or unique product features. Your creative should touch a person in one or two seconds. A lot of text is a bad choice. You need to describe the person’s “pain” briefly. Show that you can solve their problem. That is, you must “create” a problem and find a solution;
• Desire. People generally want simplicity. The solution must lie on the surface. You need to prove to the client that he only needs to press a button and all his problems will disappear;
• Action. Finally, you call the lead to action. This could be a call to buy a product, register, download an app, etc. It is important to make this step simple and clear. The future lead must intuitively understand what he needs to do. That’s why the “click here” buttons are for. If possible, reduce everything to verbs: “click”, “register”, etc.

This text formula helps create a fairly structured and convincing text that can hook a future lead. It is important to understand your product and see all the intricacies of your target audience because when using this approach, you need to know where to click to make the client want to buy the product from your advertising campaign.

Romantic text formula – ACCA

ACCA is a text formula for romantics. Here, everything should be described “on the shelves” and a clear chain can be traced. The ACCA formula is another copywriting technique. It is a little similar to AIDA but with certain clarifications. ACCA consists of four elements: Awareness, Comprehension, Conviction, and Action.

• Awareness. You have to prove to the future lead that they have a problem. The first step is to grab the audience’s attention. This can be done with strong headlines and images that instantly grab attention. The goal here is to make the target audience notice the product;
• Comprehension. You show the person the size of the problem and the need to solve the situation. Answering the questions: Why does this problem need to be solved? Why not leave everything as it is? Why does he need to fix anything? This includes explaining what you offer and how it can benefit your target audience. The audience must not only know the product but also understand its value;
• Conviction. In the third stage, you work to convince your audience that your offering is the best solution for them on the market. This can be done through customer reviews, demonstrating results, or highlighting the unique benefits of a product. You need to prove to the future lead that your solution is correct and effective for him. At this stage, you need to have “reinforced concrete” arguments;
• Action. The final result of each formula is the same. You need the lead to do what you need: buy it, go to the advertiser’s website, or download something. If three points work, then you will have the desired result.

The ACCA formula creates a deeper understanding and connection with your audience, leading them from initial awareness to action.

Beautiful PPPP formula

PPPP is an effective emotion-based writing technique, but the client must be given evidence. Not only is the visual matter’s overall beauty, but it also means a lot in this formula. This formula is more suitable for a “pretty” product. Both emotions and arguments are important here. Something useful and attractive.

• Picture. You need to choose a picture that will “touch” the future lead. He should feel better even while watching;
• Promise. The person must receive a promise from you that everything will be exactly the same as in the picture that you “drew” for him;
• Proof. Now comes the hard part. You interested a person, and now you need to prove to him that he will get what he wants. This is a good place to add pictures or customer reviews before and after. It all depends on the product you are selling;
• Push. As we have already said. As a result, all formulas bring you to the action of a lead that brings you profit. But there is one trick here. In this formula, you must push the person. For example, adding an offer expiration date encourages a future lead to act.

This formula allows you to create beautiful texts that can convince a person that the product is the best and can solve his problem.

Short PAS

PAS – short and clear. This is a fairly simple and effective three-point text formula. It is especially suitable when you have one product that can solve one problem.

• Pain. Find the problem that your product solves and analyze your target audience. In this formula, deciding who is your buyer is very important. Draw him “in your head” and understand what problems he has;
• Agitate. Increase the problem many times over. Make it almost universal. Explain to the future lead that this is a problem with a capital “P” and it needs to be solved as soon as possible;
• Solve. After you just dump ” negativity ” on someone, you need to relax him. Prove that, despite the depth of the problem, you have a simple solution. And the most important thing is that you don’t need to spend much effort solving it.

Conclusions

Copywriting formulas are proven structures that help copywriters create compelling and persuasive text messages. Using these formulas can significantly increase the chances that your text will grab your audience’s attention, evoke an emotional response, and inspire action. Using these formulas allows copywriters to create meaningful, structured, and effective texts that are guaranteed to attract attention and cause the desired reaction from the target audience.

The chain in each formula is quite standard: we attract attention → arouse interest → “make” people want the product → call for a specific action.

We wish you good luck in writing texts that bring profit. Register and remember that with SalesDoubler “Big goals are achievable!”