What sum should you enter the International market, and what results should you expect?

To make money on traffic arbitration, one should constantly test various affiliate programs and regions, link (affiliate program + creatives), analyze the results of advertisement campaign, collect database. You need to know with what sum you should enter the International market for a profitable advertising campaign.

It is related to work with foreign financial affiliate programs. Still, additionally, one should consider the main sources of traffic of the concrete state, the language barrier, and the peculiarities of mentality. It makes you thoroughly analyze the state an affiliate is working with. At the same time, International is an opportunity to increase and diversify income without being a hostage to region and related force majores.

Let’s ask the affiliate about the International market

Affiliate managers of CPA-network SalesDoubler had an interview with an affiliate, Dmitry Komarovsky (ROIMakers.Pro). He works with foreign financial affiliate programs, pays maximum attention to tests, and pays all their expenses for 3-4 months on average.

How did you make the decision to start working with International in the PDL niche? Tell us about your first steps in that direction.

It happened at the beginning of 2020 when I was mainly working in Ukraine, and because of the increase in volumes and distribution risks, I was looking for other regions. The dollar and euro rates were particularly tempting.

The first one was the attempt to launch Vietnam at the beginning of the quarantine.

The march-April 2020 period made its adjustments to all regions; based on my observations, International started to recover from lockdowns earlier than others; that’s why, step by step, I came to take countries of Southeast Asia and gather more incredible momentum there.

Now I gain most of my income on foreign markets.

What sources of traffic are you working with? Why with them?

Everything is standard here: Google Ads and Facebook Ads + finishing off via Email.

Depending on the region, I can also use SMS as a channel.

What difficulties did you face during the launch? What were you worrying about the most?

The most challenging part is taking a share of time that is converting now from region to developing others. On the one hand – while the exact direction is working, you should squeeze as much as possible out of it. On the other hand, when the current regions are squeezed dry, you will have neither base nor infrastructure for the others, and you will have to invest in the tests without making money from them.

That’s why you need to allocate part of your time and resources for these processes to be parallel.

What sum should you enter the International market?

What sum do you spend on the test? Did fuckups happen? In your opinion, what budget do you need to test a new region?

Tests are a constant process both in new and active region. That is why I can’t tell the exact sum.

Most of the experiments have negative ROI; you need to pay attention to LTV testing groups in the next 3 months.

While the initial ROI was no less than 40% (spent 100, earned 100), you can try to optimize AC.

As for a minimal budget – I wouldn’t go for the region with less than $3000 per month, as there are many nuances: consumables for Google and Facebook and services for finishing off.

With a lesser budget, the probability of not finding a working region link and changing it to «non-converting» is increasing.

Every week, SalesDoubler holds free seminars for affiliates where speakers share their experiences and give helpful information about working with traffic. You can find all the announcements of coming broadcasts in Telegram-bot.

How long did it take you to get into the plus field? What average ROI have you got?

It usually takes 3-4 months.

If ROI is no less than +30% – I scale traffic according to region.

If you can’t get to 30% for a long time – region works on support due to high risks. For instance, if

1-2 affiliate programs convert worse – ROI will plunge into the minus field.

Differences in international markets

Are there any significant differences when working with the financial traffic of UA and other states? 

Understanding the mentality and history of the countries unknown to us.

For example, almost everybody has a bank card (or even several) in Ukraine, but in Asia, it’s different.

Study the local holiday calendar – conversion usually plunges to 0 on these days.

For instance, they have a lot of holidays that are celebrated in Vietnam but not in Ukraine.

In SalesDoubler, they give important event calendars to all affiliates. It is about countries’ affiliate programs that we possess.

There were cases when mailing was planned on a holiday, which proved to be a bad decision.

What impact did the pandemic and quarantine have on this direction?

The first convert decreased almost to 0. Then countries began to «revive» and conversion started to recover. Occasionally, you have outbreaks following short-term quarantine.

That’s why you need to follow the news of the countries you’re working with.

What to focus on?

What markets would you point out now and why?

In general, that would be Asia because you can actually work with these regions.

We plan to do the testing in Mexico and Europe.

Can you point out any affiliate programs that are working well and have a great perspective in their regions?

I wouldn’t point out any affiliate program. If I work with a region – I provide traffic for the maximum number of affiliate programs.

I don’t really believe that one can work with only one affiliate program.

What do you need for scaling, and what would you like to do better about your job?

More affiliate programs.

Previously, I wanted more paychecks on international advertisements, but this issue has already been solved. Initially, we need to wait for 40-45 days.

In SalesDoubler, we actively train affiliates: we hold free webinars, and for newcomers, we made an open ТГ-channel Starter with perks and starting kits. What advice would you give to specialist beginners willing to try working in that direction?

Before working with the affiliate program, you should check your funnel and technicalities:

• Are there any popups that cause problems to your traffic;
• Check whether everything is all right with the affiliate cookie (whether terms are accurate and whether it is saved during the next visit).

Don’t forget to do these regular checks.

Conclusions are needed quarterly, not monthly. So you shouldn’t get upset when one month doesn’t meet your expectations. In the same way, you shouldn’t get overexcited when the month proves to be profitable.

We are grateful to Dmitry for this interesting conversation, we hope after reading this interview many affiliates will discover new direction of PDL International and will actively be making money on it.

Register if you want to reach out to the financial market and start making money on foreign affiliate programs. We have plenty of helpful information for affiliates, free study materials, and excellent support.