SalesDoubler in a Sunny Tbilisi – Affhub Meetup Tbilisi

Hey, affilicats, SalesDoubler in a sunny Tbilisi! We’ve got news for you from hospitable Georgia! Last week, our colleagues, affiliates, and top partners of the CIS arbitration market had a rally in Tbilisi to chill out in the gentle Georgian sun and share their experiences. Elders were attracted by one cool event of the affiliate marketing sphere – Affhub Meetup Tbilisi. Here, representatives of top companies in gambling, nutra, crypto, and PDL niches held presentations about case efficiency, shared experience, and mingled while savoring red wine from misted glasses.

What SalesDoubler in Sunny Tbilisi was Talking About?

The report on the financial vertical (PDL) was presented by Alexander Boiko, СЕО of SalesDoubler – the largest and the most popular amongst arbitrageurs of CPA-net of Ukraine in the financial niche. What interesting things did Oleksandr tell the participants of Affhub Meetup Tbilisi?

How did COVID-19 Affect the Financial Sector in 2020-2021?

More and more people are using online loans because more and more people are working remotely and spending more time at the computer. The world has changed, and you have to follow the trend. If in 2019, only 35% took out a loan online, then in 2020, more than 70% will conclude contracts online.

How do You Monetize Traffic with Maximum Profit?

There are two types of inbound lead processing:

• Traffic goes to a specific tracking link.
• API traffic using multi-application.

The system automatically selects several affiliate programs at once for one engaged client. If a specific bank or PDL repeats or rejects the lead, the system automatically sends it to another provider. At the same time, we select the maximum number of options for which the lead can convert.

What is API Traffic?

API stands for “Application Programming Interface”. This traffic allows you to request and receive responses between third-party servers by triggering certain processes when the input data is received. Thanks to the API, the user gets the opportunity to perform an action without leaving the artist’s site.

At the presentation, we looked at a code example:

How Can You Use the API?

• The user selects the desired parameters on the site using filters.
• API parameters are transferred to the advertiser, where certain processes are launched, and the results are returned to the customer’s site.
• The user associates the performer’s website with the realization of his needs.

GDN of the Company in Google Ads. Processing via API

GDN (КМС) – Google Context Media Network (English Google Display Network). A network of Google partner sites, on the pages on which advertisements (banners and contextual ads) are displayed, are placed using the Google Ads platform or advertising aggregators that work with it.

Advantages of GDN companies in Google Ads:

• Semi-automated ad creation: you can simply enter text, select an image, and upload a logo.
• Variety of formats and targets.
• Optimization of advertising for individual business tasks.
• Low CPC compared to Google Search.
• Huge coverage

How do We Configure the Algorithm for Processing Leads?

The multi-application work algorithm is based on the following principle:

• The lead enters the system and passes a special filter that allows you to determine whether it is suitable for specific banks and PDLs. It happens automatically; the lead processing time is 0.5 – 3 seconds.
• After filtering, we get a list of suitable providers for this lead.

Customer LTV: Why Should You Know About It?

LTV, or customer lifetime value, is one of the important indicators in marketing, with the help of which you can understand the degree of profitability of the customer.

• Collection and segmentation of the database according to the client’s data.
• Implementation of the add-on conversion return to the lead, followed by the retention algorithm.
• We identify the client from the cookie with a subsequent loan affiliate program.
• We send the client a relevant credit affiliate program.

Try to retain and segment customer data to re-monetize customers. It also allows for a significant improvement in conversion and customer LTV.

SalesDoubler in a Sunny Tbilisi. Conclusions

Our case concerns how one arbitrageur can more efficiently convert their leads and earn more on traffic. The case was to the audience’s liking. It’s good that now these concepts will be used by colleagues from CIS. As for us, we shall go further in implementing these new tools for our affiliates.

After the official part of the event concluded, the participants enjoyed themselves at the bar full of Georgian wines sponsored by SalesDoubler. The meet-up has proven to be quite an event and left a pleasant aftertaste literally and figuratively.

And for inspiration to be backed by high profit, affiliates must participate in the grand race – SD Affiliate Racing 2021! It starts on July 1^st 2021! The winners get a crossover Mazda СХ-9, two fierce motorbikes, an off-road buggy, and many other prizes!

Register (sign in) in your personal cabinet, use the chosen vertical, get your kilometers, and win! Still not working with financial affiliate programs? It’s about time you start!