How To Make Money Online on Black Friday 2023?

Of course, there are a lot of sales and promotions, but Black Friday is the biggest promotional period of the year that takes place all over the world. The absolute majority of shops take part in this event. So, if we talk about the E-commerce vertical, this period is “golden time” to pour traffic. Let’s speak about how to make money online on Black Friday. 

When Will be Black Friday in 2023

Black Friday always falls on the fourth Friday of November, that means that the date can change depending on the year. Black Friday 2023 will be November 24th. This day officially opens the Christmas shopping season. So how to make money online on Black Friday? Usually during this period you can see huge discounts and promotions around the world. Typically, Black Friday in Ukraine lasts from two weekends to a week, depending on the online store.

Who is Participating in the Sale?

The Black Friday sale usually involves a variety of retail stores, malls, online stores and brands. They offer special discounts, promotions and promo codes on a wide range of products such as electronics, clothing, cosmetics, books and more.As a rule, these are goods that are primarily bought by end consumers, that is, ordinary people. So? it is more suitable when you work in the e-commerce vertical. 

Why is this Important to Advertisers?

Discounts are one of the key options for attracting a buyer to purchase a product and if in “ordinary” day some promotions can scare away customers, because everyone has the idea that this item is out of date or possibly damaged. “Can’t a company just sell cheaper? Why is there a 60% discount here? Is there something wrong with the product?”, – the client thinks. And Black Friday, psychologically, is seen as a tradition.

Why is this Important to Affiliates?

Such big sales, known all over the world, generate incredible traffic. Therefore, in such a stream it is easier to find “your” lead, which brings you profit. But it is important to be ready for this amount of traffic. We advise webmasters to prepare for these “crazy” days in advance and check up all your traffic channels, so they’re ready for this load.

Millions of people around the world will enter the same in Google search, so you will have to target and choose keywords carefully, not to lose money. 

How can Affiliate Marketing Help Online Stores to Earn More?

Affiliate marketing can help online stores earn more, because it’s an effective way to attract new customers and increase sales. Since business is always “about money”, the most valuable thing for an advertiser is to sell more and get more, even taking into account discounts.

Therefore, affiliate marketing is beneficial for online stores, because they pay affiliates for actual sales or user actions that bring them profit only. Therefore, without actually investing their own money, they risk nothing. Affiliate marketing adds “weight” to the brand in the market. The company is advertised not only by itself, but also by other sites, which increases brand awareness. Bloggers and opinion leaders with a large number of subscribers can also be one branch of affiliate marketing.

How Internet Services Can Improve Online Sales with SalesDoubler?

In addition to online stores, various services can take part in Black Friday: online TV, food delivery, ticket sales in Ukraine and abroad, training, discounts on various courses and much more. This is a great opportunity to save money during this period and purchase a subscription, tickets or a long-awaited course with incredible discounts, usually starting from 30% or more depending on the Internet service.

Therefore, not only online stores can take part in this promotion, чwhich significantly expands the interest of users and earning opportunities for affiliates, and the SalesDoubler affiliate network has many interesting affiliate programs among online services in Ukraine.

More Tips for Advertisers and How Best to Prepare for Black Friday?

Of course, it all depends on the product and the particular store. You can’t compare preparations for Black Friday by a world-famous brand and a local store, but there are some general tips.

• It is better to plan an advertising campaign in advance. Knowing that during this period the amount of traffic may increase, it makes sense to stock up on goods and hire another sales manager to be able to respond to customer requests. To ensure that the traffic that the affiliate brings to you is not lost due to phone loading or insufficient availability of goods in the warehouse.
• It is better to choose popular products for promotional offers. Logically, during this period, it makes sense to sell less popular products, but discounts on popular items will give you quantity. If this product was bought for 1000 UAH, then for 999 UAH – it will definitely be sold.
• You can focus on the exclusivity of discounts. If this is a regular customer or the owner of a store discount card, then a personal discount may apply for him, higher than the standard one.

How to Make Money Online on Black Friday for Affiliates?

You should focus on the fact that there is still some amount of time to prepare for this promotion. Decide about traffic channels, from where you can generate traffic and sales. Analyze affiliate programs, and look how online stores worked last year, look through the search results on Google, look for cases from agencies or arbitration teams, form hypotheses, which should be checked during the promotion or even before, if possible. Do not forget about everyday work, raise funds, replenish advertising accounts, prepare a base for creatives, think about how you will work with affiliate programs. If possible, we recommend testing advertising campaigns.

Therefore, first collect all the information from all possible sources, analyze everything and find your way to profit.

How Can Affiliates Prepare Not to Miss the Opportunity?

During Black Friday sales, many people are looking for discounts and great offers online, therefore, this can be a great opportunity for the affiliate to earn big profit.

But it makes sense to prepare well for this period, because we already know the date. We remind you that in 2023 it is November 24th.

• Prepare topical content, for example, a list of the best offers on Black Friday in a certain category of goods, to narrow the audience and not pour useless traffic. 
• Pay attention to brightness. Do beautiful creatives that will attract the attention of your future leads.
• Look and choose “delicious” affiliate programs. Those that give a good profit.
• Check your promotion sites and make sure they are ready for a lot of traffic. This is especially important for SEO specialists, who can take the TOP in six months and have time to earn
• Come up with an effective strategy, perhaps even test several promotion options in advance.

What are the Most Effective Traffic Channels?

Black Friday is the time when affiliates can expect more traffic. Therefore, it is important to prepare different channels to attract customers. Since these days different categories of people are interested in discounts on different products, then it is impossible to choose the right channel without knowing the product. So choose the one where your target audience is. But we will remind you a little about a few main traffic channels.

• Organic traffic: SEO website optimization can improve search engine rankings and attract organic traffic.

• Social media: using social media platforms such as Facebook, Instagram and Twitter, can help affiliates to attract more traffic. More information about social networks you can find here 

• Email-marketing: sending emails about promotions to your clients can help you to interest your potential lead.

• Advertising in search engines: using ads on search engines like Google Ads can help attract more leads.

• Influence Marketing: cooperation with influencers can help webmasters to attract new clients and to increase brand awareness on social media.

It is important to develop an effective marketing strategy and use various traffic channels to attract more clients on Black Friday. But the most important thing before starting work with the offer is to read all the rules of the offer and the allowed types of traffic in order to make sure that there were no surprises and problems later.

Detailed History of Black Friday 

Everyone knows what Black Friday is, right? But has anyone wondered about the history of this “holiday of discounts”? We decided to tell a little about it.

The most considerable discrepancy is the name. It would seem that the sale is something joyful. If Jesus were a marketer, he would say: “Who does not like discounts? Let him throw a stone at me first!”. After all, there are New Year, Christmas and other sales, and the name “Black Friday” does not add optimism. Why is it “black”? As it turned out, it’s pretty simple. Nobody knows the exact variant, but two versions seem the most probable.

• In American accounting, there is an idiom “in the black”, which means a positive balance. It is customary to write income – in black color and expenses – in red in accounting books in America. 
• The second option is more pessimistic. It is said that the policemen, amazed at what was happening on the streets that day, called it “black”. And today, on this day, sometimes there are fights in stores for a particular product and stampedes in the trading halls. Unfortunately, sometimes this leads to injury to people, which is why such a depressing name, “Black Friday.”

The First Sale

In 1873, there were no price tags on the shelves next to the goods. The seller had to estimate the buyer’s ability to pay and only then announce the price. Frank Woolworth, a young guy who got a job as an assistant in a small shop in Lancaster, Pennsylvania, suffered greatly because he was not sociable and could not appreciate the client at first sight. Once, taking advantage of the fact that the manager was not in the store, he laid out all the seasonal goods at the showcase and put up a sign that said, “everything for 5 cents”. Buyers not accustomed to price tags became interested in such a curiosity and bought up everything. That was the first sale in history.

After that, many stores used this technique, but in the 1930s, when Roosevelt approved the official date for Thanksgiving Day, it became the starting point before Christmas. Because this is the time of gifts, marketers have figured out that people are more predisposed to purchase during this period than at any other time of the year. So it’s discount time.

How to Make Money Online on Black Friday in Ukraine?

The tradition of Black Friday has begun to gain momentum in Ukraine in recent years. Gradually more and more stores are joining this celebration, already in the early 2010s, Black Friday became popular both among online stores and among brick-and-mortar stores.

 But the first sales within the framework of this holiday were held in Ukraine in 2013 when several online stores had launched their promotions simultaneously. Now Black Friday is celebrated annually in Ukraine on the last November friday. It has become a tradition for many stores and consumers in the country.

Unfortunately many stores resort to speculation on the topic of discounts in Ukraine. And it’s not just about Black Friday, but Christmas sales etc. Sellers raise prices before the sale by, for example, 50%, and then make a 50-60% discount, and sometimes even 40%. Therefore, you need to monitor prices in stores a month before sales very carefully to identify “dishonest” players.

Summary of Black Friday and Why Affiliate Marketing Can Help You Make More money?

It’s time to pour traffic, sales have already begun, and one of the most popular sales in the world – “Black Friday” has also started. If you need to know what to pour on and what new things to try, here is the opportunity, the ray of light and energy we send you in these not-so-bright times. Choose great offers, come up with a profitable marketing strategy and earn money! This is exactly the period when you can achieve good results. So don’t miss Black Friday 2023! Get ready in advance!

Remember that “Big goals are achievable!” and we are ready to help you in any question. Register and earn money with SalesDoubler!