Ukrainian Credit Conference 2023

On July 19, a large-scale conference, Ukrainian Credit Conference 2023, was held, which brought together tough financiers to discuss the most pressing issues regarding the recovery of the country’s economy in these difficult times. The slogan of the event was chosen to be #ThinkOutsideTheBox, because in order to see the way out, it is necessary to go beyond the boundaries. The organizer was the All-Ukrainian Association of Financial Companies and Finance.ua, with the support of SalesDoubler and the Ministry of Finance.

How was the Ukrainian Credit Conference 2023?

Every time for Ukrainians, an offline meeting is a special joy. In times of a pandemic, and now a full-scale war, more and more events are being held online. And sometimes live communication is so lacking.

The Ukrainian Credit Conference was held in a cool place – UNIT.CITY, where almost every square meter is full of inspiration and progress. More than 20 experts shared their opinions on the future of the Ukraine’s economy. From nine in the morning until six in the evening, one could enjoy the wonderful thoughts from the speakers and look at the discussions between the “sharks” of the financial market of Ukraine. 200+ participants were invited to the event. These are not just guests, but representatives of financial companies, heads of boards and CEOs of Ukrainian banks, fintech companies, payment providers, and developers of IT products for the financial sector. People who have a direct impact on the development of the country’s economy. The SalesDoubler team came to the event with a small delegation to support our speaker.

Key Topics of Ukrainian Credit Conference 2023

The conference raised topical issues that interested all players on the market. Of course, we talked about the financial market in the conditions of war and considered various legal issues:

• We talked about legislation and protecting the rights of consumers of financial services.
• We reviewed typical violations identified during the inspection and received recommendations to eliminate or prevent such errors.
• Discussed the law of Ukraine “On financial services”
• We considered topical problems of financial services and the attitude of the national consumer toward brands.
• We looked at the market trend for six months
• Learned how to increase revenue through telecom scoring
• Learned about the methodology of Adaptive Scoring
• We talked about PDL market trends in Ukraine and the world.

Also, two interesting discussions were held, where the directors of holdings and members of the boards of joint-stock companies discussed the topics of the future:

• Market transformation according to the new rules of the game
• The revolution of the financial services market.

What was SalesDoubler Talking About?

The speaker from SalesDoubler was Andrey Koryuk, Head of Accounts Team, SalesDoubler. We have chosen a fairly voluminous and important topic: “The PDL market in the conditions of martial law, how much is a client cost today.”

We looked at the path that we and our partners have taken since February 24 and saw some progress.

What Happened to the PDL Market at the Beginning of the Full-scale War?

In the first days of the war, it was very difficult on the financial market, because every Ukrainian thought about his life and safety first, and financial issues receded into the second, and maybe even into the third place.

When everyone recovered a little from the shock in the spring, the market began to revive. Microcredit organizations returned interest rates, and people began to return to life and take loans again. The SalesDoubler CPA network, in turn, was in active communication with its partners and provided almost free traffic to analyze the new PDL portfolio.

In the summer, the client’s profile became clear, and a noticeable increase in the recovery of the PDL market was felt. The scoring system began to be adjusted, strategies and plans for a full recovery were considered. We adapted to the new realities and were able to improve the result.

In the fourth quarter of 2022, when Kharkiv and Kherson regions were de-occupied, PDL increased supply, including the liberated territories, but the demand decreased due to constant shelling and blackouts.

As for microfinance organizations, we can say that there is supply and demand, but microfinance companies are forced to fight in a reduced market, before the war, the number of monthly clients was approximately 300-320k, now this figure barely reaches 120k-150k, this is precisely for microfinance companies, so they are looking for alternative channels now to increase customers in the banking segment, pawnshops, etc. It can also be noted that the demand in the current year was affected by such a fact as the closure of PariMatch. We will see whether it is good or bad, but it is a fact.

How Did the Banks Do?

Banks were more cautious about launching lending early in the full-blown invasion. At first, they simply checked for demand and practically did not launch affiliate programs for cash loans. First and foremost, they wanted customers to install the app. But there were only three active players in the market. All the rest chose the tactic of waiting. Of course, a large number of people went abroad. Therefore, on average, 70% of loans issued took place online.

SalesDoubler Plans for 2023

Forecasts are a rather ungrateful thing, but in business, you can’t go at random, which means it’s worth making plans. We are confident in the future because here at the conference we met dozens of people who, like us, are doing everything possible to restore our country’s economy, building strategies and developing plans. We want to restore 60-70% of the pre-war market by the end of 2023. Our plans are absolutely real and thought out.

• launch of 1-3 more microfinance organizations
• launch of 2-3 more banks

Ukrainian Credit Conference: Conclusions

After listening to all the speakers, we can conclude that the financial market is awakening and definitely has a future. Of course, we need to adapt to new realities, but the players in this market understand the strategy and a vision for further work. And this is the most important thing. So we continue the fight on the economic front and help the Armed Forces of Ukraine.

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