Love in the Affiliate Marketing Times: How to Survive as a Manager and an Affiliate on Valentine’s Day

Valentine’s Day is a time for romance, flowers, chocolates, and, of course, deadlines. While all normal people choose restaurants and write cute cards, affiliate managers and partners track KPIs, optimize campaigns, and conduct A/B tests not on relationships but on creatives in affiliate marketing.

But it’s not all bad! Working in arbitrage is also about love… At least the love of high CRs and low CPCs.

So how do you survive February 14 when your heart belongs not only to your other half but also to ad campaigns? Let’s look at what happens on this magical day in the lives of people in love with traffic.

Partner: “Love is when the ROI is over 200%.”

For an affiliate arbitrageur, Valentine’s Day is not about romance but a seasonal high that needs to be monetized. Not only is it a celebration of feelings, but it’s also a seasonal trend that needs to be capitalized on. If the audience is ready to spend money on gifts, it means that the right affiliate program can bring more than the usual ROI.

The morning doesn’t start with coffee. It starts with checking to see if everything is ready for Valentine’s Day:

• Landings with gifts are already up, and banners with hearts have been launched.
• Affiliate program tests are in full swing, and all CPA networks suddenly decided to make “exclusive” rate increases.
• Top affiliates have one question: “Why are the holds longer than my relationship?”
• And the most romantic moment of the day is when Facebook doesn’t ban an account.

Even at a romantic dinner, the partner does not let go of his phone from his hands – it is necessary to keep an eye on the campaigns to turn off an affiliate program in time if it has gone into the negative or to increase the budget for something that works.

However, suppose a partner suddenly dates with an affiliate manager. In that case, he will have to explain why he decided to drive traffic, not on the affiliate programs of their girlfriend/boyfriend. This can end up much worse than a CR decrease.

Manager: “Love is when your partner doesn’t ignore you in a telegram.”

While ordinary people are buying roses and preparing surprises for their loved ones on February 14, affiliate managers are also busy with no less important things. But their “gifts” are increased rates, accelerated payments, and tons of support requests. 

The manager, like a blond Coupidon, is trying to make everyone happy.

• Prepares “special conditions” for VIP partners. Negotiates with the advertiser, offers bonuses, and finds compromises. But partners will still say, “not enough”.
• Answers the never-ending questions: “Is there an exclusive?”, ‘What are the deadlines?’, ‘Why aren’t the payouts today?’.
• He listens to a serenade called “I only drive white traffic.” One of the classic love stories in arbitrage is when a partner convinces you that he is driving clean, honest, white traffic.
• Explaining to the finance department why there is an emergency need to pay “one very good affiliate guy.” This is the most emotional moment of the day when the manager and the finance department clash in a battle of arguments.

“Where’s the romance in that?” you may ask. Even though this day is crazy, all managers know that the greatest happiness is not bonuses and high rates but a simple message from a partner: “Thank you, you did a great job!” “The payment came on time. You are great!” “The rate is top. I will pour even more!”.

The Perfect Date in Affiliate Marketing

Everyone has their view of romance. Some dream of dinner in an expensive restaurant, others dream of a walk under the stars or a romantic melodrama in an open-air movie theater. But if you’re in Affiliate Marketing, the idea of the perfect date is a little different. There’s always a “but.”

• Place

Dinner at a restaurant? Sounds good, but does it have stable Wi-Fi?

A sofa, a laptop, and stable traffic on Facebook – now that’s romance! The warm glow of a desk lamp, a soft couch – the perfect atmosphere. Campaigns are running, and Facebook isn’t banning accounts, which means you can relax. And no buts. The only intrigue of the evening: what will be the conversion rate before midnight?

• Present

A bouquet of roses or champagne? Beautiful and romantic, but what good are they? A bouquet costs three days, but a well-tuned offer can bring profit for weeks! Flowers cost $50, and that money can be used to buy tests for a new bundle.

Increased rates – это действительно подарок! Increased rates are really a gift! When an affiliate network raises rates for you – it’s true love. Higher rates mean more opportunities to scale. It’s definitely better than any flowers or chocolates.

The best gift for an affiliate is direct without a ban on Google Ads, when campaigns work stable and without limits. Facebook does not fly out for verification.

And then you can think about champagne, roses, and romance…. unless, of course, the affiliate manager sends an emergency message: “We have increased rates. You must launch quickly!”.

Love and Affiliate Network is a Real Combination

Notwithstanding all the battles over affiliate programs, rates, and payouts, working in affiliate marketing still has its romantic tinge. It is a world where emotions boil, legendary stories are born, and even cheating happens. At first, the affiliate makes excuses: “I was just testing…”, then he finds an argument: “Well, the rates there are a little better…”, but when the affiliate network offers exclusive conditions – it comes back. And then a strong relationship is born. 

So, don’t be upset if you work in arbitrage and plan to spend Valentine’s Day not with your other half but with Facebook. You are still in good company.

Sign up for SalesDoubler and pour traffic with love. After all, what could be more touching than a sky-high ROI on February 14?