FinYear 2024: Reforms, Innovations, and Perspectives in Finance Sector

Finance has become a territory of permanent changes and technological innovations in the modern world. FinYear 2024 was no exception, bringing together government officials, financial technology, and banking experts to discuss the most relevant topics of the year. On February 16, 2024, at the large innovation campus of UNIT.city in Kyiv, an outstanding event took place, which became the central event for experts in financial technology, banking, and non-banking financial companies in Ukraine – the FinYear 2024 conference, which brought together experts from the financial industry.

The First Deputy Chairman of the NBU, Kateryna Rozhkova, opened the conference. In her welcoming speech, she emphasized that despite the tightening of new rules, they open new opportunities for the development of the financial sector. “The space for growth is colossal,” – noted Ekaterina Rozhkova.

FinYear 2024 Conference Topics

One of the main topics was the discussion of changes in the regulation of non-banking financial companies from 2024. The conference participants discussed the most important steps in improving Ukrainian non-banks and strategies for their development. The experts also discussed how financial companies should adapt to the new requirements and ensure the safety and trust of their clients.

There has been much talk about digital solutions that help financial institutions function under martial law. Unfortunately, today, we also have to consider this factor. The discussion included strategies for effective operation in emergency conditions.

“I think that right now, of course, war comes first. But if we are talking about the financial sector, the most important thing is regulation, changing the credit market and the audience. We have to see how the customer has changed.”

O. Boyko, CEO SalesDoubler

Alla Savyuk, president of the All-Ukrainian Association of Financial Companies (UAFC), led the discussion block titled “How do non-banks and payment systems develop under wartime conditions?”

Lending market and forecasts for 2024

The current state of the lending market, forecasts for the future, and programs, products, and services being developed by key players were in the spotlight. Experts shared their beliefs and made forecasts regarding the dynamics of the sector’s development.

The conference concluded with a discussion of trends that determined the development of financial markets in 2023 and prospects for 2024. The participants discussed key aspects that affect the market and how to prepare for future changes.

According to SalesDoubler CEO Alexander Boyko, microfinance organizations will be forced to transform themselves according to the regulatory norms that will change soon. Banks, in turn, will be forced to move towards digitalization to be more convenient for clients.

How is FinYear 2024 practical for the affiliate?

FinYear 2024 is not just a conference. But a platform where industry leaders and experts come together to co-create Ukraine’s future financial landscape.

For affiliates, FinYear 2024 provides an exceptional opportunity to gain direct access to insider information. Understand what technologies and market strategies can shape the future of the financial sector. The knowledge and insights gained during the conference are critical to success in traffic arbitrage in the face of constant change and innovation in the financial world.

In the world of finance and marketing, change is the constant norm. Our position as the TOP #1 CPA network in Ukraine is a testament to our ability to innovate and change. Working with certain players in the market, such as banks and MFIs, we feel the direction of current trends. With the advent of new regulatory changes in the market, we remain at the forefront, ready for new challenges. Let’s move forward together and enjoy success in this ever-changing environment.

Join SalesDoubler, where we create the future and achieve great results together. After all, Big Goals are achievable!